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<aside> 💡 This post was written by Bhuvi Uniyal. To get in touch with Bhuvi visit: www.pinsgrow.com or connect with him on Facebook: https://www.facebook.com/bhuvnesh.u/ I receive nothing from this, I'm simply posting this because Bhuvi has been gracious enough to share this knowledge.

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The following was written by Bhuvnesh from pinsgrow.com and don't forget to catch the thread from The Affiliate Lab at the end of this note. Over to you, Bhuvnesh:

Social media marketing is one of the best and most popular ways to promote your business online.

When it comes to social media, Pinterest is often an underrated social network. Facebook, Twitter, and Linkedin are undoubtedly the most popular, but Pinterest has great potential to reach your targeted audience and ranks 14th amongst the world’s top social networks.

In 2020, Pinterest had 361 million international monthly active users. Now, it has a monthly active user base of 459 million—a 46% increase in just one year. The visual nature and creative boards of Pinterest have made it a valuable and effective social tool for businesses.

So, how can you maximize your business growth with Pinterest? In this article, I will share the steps to maximizing your online business with the help of the Pinterest algorithm.

How Pinterest Works

Pinterest is a unique social platform that functions very differently from the usual social networks like Twitter, Instagram, Facebook, and LinkedIn. Instead, Pinterest works like a visual search engine, allowing users to find content in videos, images, and gifs.

People who use Pinterest save or Pin" images they find on the internet to various boards organized by subject or category. Pins saved on Pinterest are linked to the source, allowing visitors to simply go to the site and find out what they need.

For example, if you want new stylish shoes, you can simply search for "stylish shoes" on Pinterest, and you’ll be given results to numerous stylish shoe images. When you click on the image, the Pin will expand, and you can view the description, webpage or save it to your own Pinterest board.