Campaign Overview

Midnight is launching NIGHT, the native token of its network as a Cardano Native Asset. This moment marks the start of community access, redemptions, and the transition from pure allocation into circulating supply.

Your role is to help your audiences understand:

• What Midnight is building
• Why privacy matters in Web3
• What makes Midnight’s technology relevant today
• How NIGHT and DUST function in the network
• What the token launch and thawing phases mean for eligible participants

Goals

• Generate excitement, conversations and discussions around the launch of NIGHT, redemptions period and what this means for the broader web3 ecosystem
• Raise awareness about the opening of the Redemptions period, clearly explaining the thawing schedules and necessary steps participants must take to complete their claims.
• Drive those who participated in Glacier Drop and Scavenger Mine to the Redemptions portal to view their allocations and individual thawing schedules
• Educate your audience on the long-term utility of NIGHT
  • Explain that NIGHT, the native token, generates DUST, the network resource used for smart contract execution on the Midnight Network
  • Clearly explain the properties of both NIGHT and DUST and ensure your audience understands how this innovative tokenomics model can help bridge Web2 and Web3, and break down tribalism in Web3.

Intro to Midnight