❗ This is the official guide of the 2021 eCOM360 Main Event

🕒 GMT+3 time zone is used for displaying starting times

🎤 Each session features an insightful talk from the speaker, 🔥 followed by live attendee Q&A🔥

📚 Check all details on speakers here → eCOM360 Speakers '21

👀 Sessions are only part of the Main Event... During the 72h, every attendee can join themed discussion rooms, network 1-on-1 or in groups, and immerse in the expo area.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0b768ae1-0c03-49ec-b353-08b96ca854d8/Untitled_design_(24).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0b768ae1-0c03-49ec-b353-08b96ca854d8/Untitled_design_(24).png" width="40px" /> 12:30 PM | OPENING REMARKS | Speakers: Glebs Vrevsky & Valdis Melderis, Chief Organizer and Event Host of eCOM360

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• A walkthrough of what's to come from the epic 3-day event and official opening of the main stage by Glebs Vrevsky, Chief Organizer, and Valdis Melderis, event host.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/36ea5809-2c50-4fd4-ad06-08b0046b11ce/Untitled_design_(25).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/36ea5809-2c50-4fd4-ad06-08b0046b11ce/Untitled_design_(25).png" width="40px" /> 1:00 PM | TOP3 WAYS HOW AI MIGHT INCREASE THE CONVERSION RATE OF YOUR ONLINE STORE | Speaker: Anna Baranowska, Account Executive at Salesforce

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• Personalization has become key to purchase decisions. And how most successful companies do it? They invest in digital user experience and making the shopping journey personalized to each shopper. They do that with Commerce Cloud Einstein AI, a set of AI-powered merchandising tools.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e714c91b-a3af-4436-a742-affea2e759f8/f_logo_RGB-Hex-Blue_512.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e714c91b-a3af-4436-a742-affea2e759f8/f_logo_RGB-Hex-Blue_512.png" width="40px" /> 1:40 PM | UNLOCKING DISCOVERY COMMERCE WITH SOCIAL CHANNELS | Speaker: Zehra Chatoo, Strategic Planning Partner at Facebook

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• This past year has seen sweeping shifts in how we live, work, communicate and shop. But what’s next? How can we set up to succeed as brands, marketers, and advertisers in the long term? What role does the future of social commerce play: from discovering new opportunities of growth through the rise of Discovery Commerce to the technologies providing experimental online shopping experiences.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cd27f73c-6541-4c9d-b3b9-400a60e48f34/138741205_10157641597126921_830451557417754736_n.jpeg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cd27f73c-6541-4c9d-b3b9-400a60e48f34/138741205_10157641597126921_830451557417754736_n.jpeg" width="40px" /> 2:20 PM | SOCIAL CAMPAIGNS? EXPECT THE UNEXPECTED | Speaker: Soco Núñez de Cela, Marketing Director at Burger King

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• Why should you expect the unexpected when social campaigns take off? Get behind-the-scenes insights from the team that created several of the most attention-grabbing campaigns in recent times.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0b768ae1-0c03-49ec-b353-08b96ca854d8/Untitled_design_(24).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0b768ae1-0c03-49ec-b353-08b96ca854d8/Untitled_design_(24).png" width="40px" /> 3:00 PM | MARKETPLACE OPENING & NETWORKING

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Immerse in the marketplace, network with peers, or just go for a break.