Introduction
https://embed.figma.com/slides/qSH2ROkqABNyNILHhWHcVO/Green-Glow?node-id=3-197&t=2XNDKJvRpbnL4Ysj-1&embed-host=notion&footer=false&theme=system
Value Proposition Statement
For skincare lovers who want to try new products without wasting money, Green Glow is a resale platform that makes it easy to buy and sell gently-used skincare safely, with hygiene verification and a supportive community.
🛍️ Competitive Analysis
- YouFromMe: A secondhand beauty platform that accepts lightly used products (at least 75% remaining). Products are shipped to the company for quality control before resale. However, the website’s interface is cluttered, and the flow can be confusing.
- Glou Beauty: Specializes in pre-loved beauty products but suffers from outdated design and little social media presence. The lack of updates makes the platform feel inactive or untrustworthy.
- Poshmark: Primarily a clothing resale app, but allows beauty sales too. However, there's no verification process, making it risky for skincare where hygiene matters.
- Facebook Marketplace: Popular but generic. No product verification, and users must rely entirely on seller honesty. Not specialized for skincare.
👤 Persona and Scenario
Persona: Zara, 25
- Lives in a big city
- Loves skincare and often buys trending products from Sephora
- Struggles to find products that actually work for her sensitive skin
- Feels guilty about the money she spends and the waste of unused products
- Wants a way to recover value from products that didn’t work — but needs it to be clean, safe, and trustworthy
Scenario:
Zara tries a $60 serum that makes her break out. Instead of letting it collect dust, she lists it on Green Glow, adding details about her skin type. Another user with oily skin buys it — and they both leave reviews. Zara feels better about her purchase, and the product finds a new home.