Catalyzer.dev helps fast growing startups find and hire senior developers in Brazil and use global wage arbitrage as a tool for retaining and hiring the best remote engineers.
Catalysis is the process of accelerating a chemical reaction by adding catalysts to the mix, while itself remains unaltered by the reaction.
We believe are certain that the best companies will seek to work with the best professionals regardless of where they're physically located.
Catalyzer's mission is to accelerate this inevitable trend, helping our customers to get competitive advantages and enabling our pre-vetted senior talents find their dream job.
Tone: incisive, sincere, confident, unapologetic, experienced
Personality: clever, modern, digital native, trustworthy, experienced, high quality, straight to the point
Impressions we want to cause / messages we want to convey:
Catalyzer is the most efficient hiring solution (financially and time-wise)
It's secure, fast, scalable and unbureaucratic
Whoever is not working with Catalyzer is either paying more expensive in vain AND/OR wasting time
Target audience:
1 - Customers: fast growth US startups (not large enterprises) - this is our primary persona now → we'll typically target the HR leader, CTOs/engineering managers and founders
2 - Talent: senior developers in Brazil (not wannabe developers like Lambda School students)
KWs: senior developers, fair price, fast process, retention, fluent english
-Flat or minimalist logo in black/dark background + color palette recommendation
All my competitors have white websites and we want to differentiate ourselves by creating a "dark-mode" palette website. The logo needs to in white/transparent or in light colors.
Crafting a dark visual identity should also help us associate ourselves with the "senior-developers-only" motto and also pass a premium impression.
inspiration: https://vauban.io/