Project Overview

This project is a Power BI dashboard focused on customer churn analysis in the telecom domain. It studies churn behavior across customer contracts, billing methods, services, and support features.

Problem Statement

Customer churn directly affects business growth and revenue.

Goal:

• Identify which customer groups are more likely to churn
• Identify which business factors are most strongly linked with churn

Tools Used

• Power BI
• Power Query
• DAX
• Power BI Service

My Work

• Analyzed customer records across contracts, payment methods, internet service, and support features
• Built KPI cards for total customers, churn rate, churn count, and revenue-related metrics
• Created views for churn by:
  • Contract
  • Service type
  • Payment method
  • Support adoption
• Designed the dashboard based on a simulated client-style business requirement