This project involved designing a user-friendly web application for farmers to showcase and sell their farm products to customers.
During my research, I identified that the farmer, Mr Musa, had limited education and wanted a straightforward platform that customers could browse through with ease. Additionally, Mr Musa wanted customers to have access to product descriptions without having to sign up immediately, but they would be prompted to sign up when making a purchase.
To create an effective solution, I conducted extensive market research on Mr Musa, his target audience, and his competitors, both direct and indirect. Based on my research findings, I developed wireframes and specifications for an intuitive and user-friendly interface that would attract and retain customers.
My goal was to make it easy for customers to find the information they needed, complete tasks efficiently, and have a seamless experience using the web application. The interface was designed to be user-friendly and appeal to both existing and potential customers.
FreshVeggies is a fast-growing agricultural firm that is passionate about providing the best quality farm produce to our customers. The firm believes a deep understanding of agriculture is necessary to provide value to the customer.
At FreshVesggies we do not only comply with regulations and good customer services, but we are also honest, reliable, and trustworthy people.
As a part of my Bootcamp in Africa Agility Foundation, we were given a design task to design a website app for a farmer who needs a platform to show and attract customers to buy his farm products.
I assumed Mr Musa to be an averagely educated farmer who wants a simple and straightforward platform where users can browse through his farm products with ease and also have access to view product descriptions without necessary signing up at first, but the users would be prompt to sign up when he/she is about to make a purchase).
To create a user-friendly website that will attract both existing and prospective customers.