This workshops is intended for about 10 people. It includes in-class exercises, live customer-interviewing, and leave-behinds.
Understand & Design With Demand Generation Data
4-5 hours (half-day)
This workshop benefits anyone involved in creating and selling products that people will buy and use. This includes:
Understanding the mechanics of demand helps you become a better designer, manager, marketer, and strategist. It gives you clarity on what you should do, how to do it, and how your efforts will benefit the entire company. Teams that use the language of demand also become better at working together, arriving at a consensus on what needs to be done, and justifying their decisions.