Contact


(Disa) Chantel Wakefield

Email: hello[@]theactivespirit.com

Website: https://disachantel.com/

Blog: https://theactivespirit.com/

About Me

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> I’m Chantel, a writer, photographer, and storyteller based in Atlanta.

I specialize in editorial content, marketing, and general communications, for businesses of all sizes. Feel free to reach out using the contact info above.

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Education


Georgia State University, B.A. in English, Creative Writing

Skills + Certifications


ACES Copy Editor ✧ Project Management ✧ AP Style Guidelines

<aside> <img src="https://img.icons8.com/dotty/452/portfolio.png" alt="https://img.icons8.com/dotty/452/portfolio.png" width="40px" /> Portfolio

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<aside> <img src="https://img.icons8.com/dotty/452/search-client.png" alt="https://img.icons8.com/dotty/452/search-client.png" width="40px" /> LinkedIn

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<aside> <img src="https://img.icons8.com/dotty/452/quote.png" alt="https://img.icons8.com/dotty/452/quote.png" width="40px" /> Testimonials

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Printable copy of this resume:

DCW - Resume.pdf

Work Experience


Creative Freelancer

2016 - Present

****‣ Editorial writer and content editor ‣ Event, portrait, and branding photographer

Sr. Communications Editor - The Home Depot **2021 - Present


‣ Produce content for the corporate newsroom and enterprise communications channels. ‣ Drive creative excellence through communication strategies for internal partners and media outlets. ‣ Coordinate and schedule production shoots, offering creative oversight and guidance ‣ Develop and maintain the editorial calendar and evolving content standards ‣ Manage various internal communications strategies and vehicles to drive associate engagement and awareness of key issues and topics

‣ Develop communications plans, including messaging, vehicle use, timing and refining of audience for enterprise-wide initiatives and projects

‣ Coordinate special projects/communication materials, from developing, writing and editing content; and interfacing with vendors and internal team on design and/or translations

‣ Provide editorial expertise and counsel, especially concerning Executive Communications, Associate Communications (organizational announcements and special projects) and Public Relations (press releases and special projects)

‣ Benchmark best practices and developed editorial tools and resources, such as most common grammar questions and most frequent trouble spots for writers at The Home Depot

‣ Source data and compiled information from subject matter experts for speaking events, panel discussions and interviews to be incorporated in scripts, executive correspondence, speaking points and special writing projects

‣ Write internal and external communication materials, including scripts and messaging for broadcasts, voicemails, speaking engagements, quotes, media Q&A and CEO internal communications vehicles

‣ Develop writing tools and resources for various department and executive use throughout the enterprise, including speaking point templates, guidelines for letter writing and editing, and glossaries of phrases specific to Senior Leadership Team members styles

Advice Editor - Cox Automotive **2022 - 2024


‣ Wrote and edited advice articles for Kelley Blue Book and Autotrader ‣ Photographed vehicles for the company photo library ‣ Researched and updated content as in alignment with an evolving automotive landscape

Copywriter - The Home Depot **2017 - 2021

‣ Wrote and edited copy for product descriptions, DIY guides, print catalogs, and social media accounts ‣ Recognized for managing agency workflows, deliverables, and deadlines ‣ Crafted editorial strategies for seasonal campaigns ‣ Established standards and best practices for cost guides on homedepot.com

Content Coordinator - Home Decorators Collection 2016 - 2017 ** ‣ Built and proofed product pages for Home Decorators Collection website and e-catalog ‣ Updated inventory and product specifications on The Home Depot website ‣ Solved Home Decorators Collection website technical issues

Editorial Supervisor - Yellow Pages 2016 - 2016


‣ Managed cross-promotional advertising campaigns for national brands ‣ Assigned projects and supervised editorial team workload and performance ‣ Built and published new SEM campaigns in a proprietary CMS ‣ Generated reports to track team performance and identified areas for improvement

Sr. Editorial Writer - YP **2015 - 2016

‣ Wrote advertising copy for local businesses’ SEM campaigns ‣ Created banners, headers, and promotional images for landing pages

Social Media & Advertising Coordinator - Alcatraz Media **2012 - 2014 ** ‣ Updated and managed regional social media accounts ‣ Wrote blog posts, releases, newsletters, media alerts and other press materials ‣ Managed and mediated online customer reviews and critical feedback ‣ Wrote web copy for company websites and PPC campaigns

Writing Portfolio Preview

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Home Warranty Article

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35mm Photo Journal

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Automotive Educational Guide

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Home Decor Mailer

Clients & Collaborations

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Photography Portfolio Preview

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