Survey:

• 25% (2) of current members have never visited the website
• 50% (4): site is informative
• Most informative info:
  • 62.5% (5): practice info
  • 50% (4): contact/social media info
• Influential info:
  • 50% (4): mission statement/story, pictures/gallery
• 87.5% (7): found out about DRD through a friend
• Qualities of DRD:
  • 100% (8): community
  • 75% (6): fun, friendliness
• Encourage:
  • New friends
  • Fun, competitive sport
  • Events (races, socials)
  • Wholesome, welcoming community
  • Newbie friendly
  • Learn leadership
  • Add quotes/references from team members
• Joining process:
  • 75% (6): clearer onboarding process
  • 50% (4): getting to know a member before practice
• Valuable content as current member:
  • contacts/social media info
  • practice info
• Positives:
  • Pictures
  • Mission statement/What is DB
  • Color scheme
  • practice info
  • embedded interest form
  • No experience, no problem (newbie friendly)
  • contact info
• Negatives
  • fix buttons in footer (condense links), no IG gallery
  • link discord
  • more photos/vids of races and practices
  • our story + what is db on another tab
  • spruce up the resources page
  • update FAQ with accurate practice info
  • add info about team fees
  • keep info/media up-to-date
• Navigation:
  • FAQ is too text heavy
• Added features?
  • updated pictures
  • updated events (maybe in a calendar)
  • page for board members
  • storefront
  • hovering mechanics
  • better front page
• Represents DRD well (4/5)
• Some would recommend discord/IG over the site b/c they are easier to navigate and most used

Competitive Analysis:

Strengths: