The use of sampling: In the early days of rap, DJs would often sample breaks from other songs to create their own beats. This was a highly creative and innovative way to make music, and it helped to define the sound of early rap. For example, the Sugarhill Gang's "Rapper's Delight" (1979) famously sampled the bassline from Chic's "Good Times."
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The development of new rhyme schemes: Rappers have always been known for their complex and creative rhyme schemes. In the early days, rappers often used simple rhyme schemes, such as ABAB or ABBA. However, over time, rappers began to develop more complex rhyme schemes, such as ABCABC or ABACABA. This helped to make rap music more technically challenging and interesting to listen to.
The use of social commentary: Rap music has always been a platform for social commentary. Rappers have used their music to address a wide range of issues, such as racism, poverty, and police brutality. This has made rap music an important tool for social change. For example, Public Enemy's "Fight the Power" (1989) is a powerful and influential song about fighting against social injustice.
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The rise of the mixtape: In the early 1990s, mixtapes became a popular way for rappers to release their music. Mixtapes are typically free and are often distributed through informal channels, such as file sharing or word-of-mouth. This gave rappers more creative freedom and allowed them to experiment with new sounds and styles. For example, DJ Screw's "Screwed & Chopped" mixtapes helped to popularize the chopped and screwed style of hip hop.
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The use of the internet: The internet has had a major impact on rap music. In the early days, rap music was distributed through physical media, such as vinyl records and cassette tapes. However, the internet has made it possible for rappers to release their music online, which has helped to make rap music more accessible to a wider audience. It has also allowed rappers to connect with fans and collaborate with other artists from all over the world.
These are just a few examples of the innovation and creativity that have shaped rap music over the years. Rap music is a constantly evolving genre, and it will be interesting to see what new and innovative sounds emerge in the years to come.