| Title | What Should We Build Next? |
|---|---|
| Subtitle | A Step-by-Step Playbook for Small Teams Who Can’t Afford to Build the Wrong Thing |
| Author | Stefano Bernardi – LinkedIn https://www.linkedin.com/in/stebernardi |
| Share your feedback | https://forms.gle/CZpYdwBhgiHY3j1q7 |
“By this month, our MRR will be XX.xxx.” “By this date, we’ll have XXX customers.” “This year our revenue will grow by 50%.” “Our growth this quarter should be 30%.”
Do these sentences sound familiar? Have you ever said something like this to your team — or to yourself?
Well, I’m sorry to say it. But wishful thinking is killing your business. It sounds like planning. But it’s just guessing. And guessing is a terrible way to run a business.
And if that is your way of planning — and you’ve grown until now — I might be wrong, but I think it was mostly luck. Don’t take that as an insult. The reason I’m being this blunt is simple: it was the same for me.
Yes, we got great results. Yes, we grew. My business is doing well. My friends think I’m successful. But the truth? I didn’t get here because I planned it. I got here despite not planning it.
In this book, I’m going to share what I’ve learned about product development and product direction over the years. Not theory — what actually helped us stop guessing and start building with purpose.
Now, I know product is only one piece of the puzzle. Business growth also depends on marketing, sales, pricing, timing… the list goes on. But product is the part I can help you with. I can help you figure out what to build. How to prioritize it. How to make sense of KPIs and growth. And how to use product work to actually move your business forward — not just ship features.
If you’ve ever felt like you’re building in the dark, I hope this book can help you see more clearly.
When we started Redokun, we didn’t have a playbook. Just a real problem I’d experienced at work, and the hope that we could build something useful.
We weren’t aiming for hypergrowth. We only wanted to build a sustainable SaaS: something simple, helpful, and profitable enough to support our lives.
But as the product grew, so did the complexity. We had requests, feedback, and ideas, but no clear way to connect them. And no structure to help us decide what to build next, or why. So, like most small teams without a framework or playbook, we made mistakes. Many. Some of them costly.
This book is the result of figuring that out the hard way.
This book is for anyone building a product and feeling stuck in the fog.