<aside> 💡 This book is a must read as many of the companies Product Managers work within are in the build trap. They are stuck on delivering and not achieving. This is a great explainer of how to move from a feature factory to a product-led organization
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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.
<aside> 💡 Go to Resource
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