<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2d643b21-bacc-4993-8193-a83429f7a18f/icon_lightblue_on_purple_small.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2d643b21-bacc-4993-8193-a83429f7a18f/icon_lightblue_on_purple_small.png" width="40px" /> This template was created by Raisely.com Learn how to use UTM tracking on your fundraising campaigns.

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How to use this Template

1. Make a copy of this template

Copy Template.png

2. List your common UTMs sources and mediums and add them to your UTM generator

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3. Fill in the blanks and let the UTM generator create and store all your tracked links

4. Share it with your team and follow the best practices!

UTM Best Practices

🔤 Use only lowercase words ➖ Use hyphens or underline to separate words 💨 Avoid long descriptions (be clear and concise)

💡 Use the table below to document the rules for creating new UTMs. That way your team will always be consistent when working with new tags.

Parameter Rule Examples
utm_source source-name facebook, google, blog
utm_medium medium-name email, social-media, partners
utm_campaign yyyy-mm-campaign-name 2021-12-eoy-appeal
utm_content short-description campaign-launch, puppy-ad, last-5-days
utm_term keyword1-keyword2 donate-for-kids, where-to-donate-this-christmas