Smart Links are the Prompt platform link shortening and tracking feature. Smart Links allow full parameterization, customization, and advanced configuration of the redirected short link.
Smart Links to be sent via Broadcast, Library action, or even by a team member. All clicks will be tracked in real time. Additional actions can be configured when a contact clicks the link as well, such as adding a tag or addiing or removing the contact from a Contact List.
Traditional link shortnerers, such as bit.ly and goog.gl are misused by bad actors and are very heavily filtered by the carriers. CTIA guidelines states that public link shorteners should not be used in text messaging.
Smart Links are easy and flexible to create. Simply provide the original link address (including paramterization), choose a Smart Link subdomain and an optional extension, supplying an optional Preview image, and select any optional actions to be performed when the link is clicked.
Field merge is used to redirect to a parameterized URL. This feature allows you to push data associated with a contact to the desitination website. Data associated with the contact is merged in when the redirection occurs. This data can include the contact's name, phone number, or any other data fields imported or associated with the contact.
Typically, parameterization of your original link address may look something like this:
In some cases, you may wish to add an optional extension to the URL. This is primarily used to give more context to the link. For instance, instead of sending babble-smark.com/AWWGXZ the link can be sent as babblesmart.com/gala2021/AWWGXZ — the gala2021 is the extension that lends some context and legitimacy to the link sent.
