蘋果發表新的產品, 我相信你絕對沒有錯過。但今天不是來講他的新品, 而是來分析他們是如何巧妙運用角色設定的方式, 讓storytelling更特別。讓永續的議題變得更貼心。

Distrust from Mother Nature (everyone)

• 2020, apple promise to bring apple’s entire carbon footprint to 0 by 2030.

(side comment)

• talk about how all other companies made similar promises
• “who wants to disappoint me first?”
• we are in the process of eliminating all plastic by …”let me guess.. in 50 years”
• everyone says they are planting trees

Turn it around with facts

• We are in the process of eliminating all plastic by NEXT YEAR
• We are also currently using 100% recycled aluminum in the enclosures of products
• Operating on 100% clean electricity (wind and sun)
• Apple offices are carbon neutral
• 300 suppliers have committed to use 100% clean renewable electricity
• shipping more product by ocean instead of air to reduce emissions by 95%
• we planted “forests”
• restored mangroves in Colombia