想像一下, 你現在踏進了Hermes的精品店, 你感覺得了什麼? 在想像, 哪踏進了平價的商場, 你又感覺到了什麼? 今天要藉由兩個高級科技品牌的網站, 來解析讓他們高級的必備元素。

Starting with Apple Vision Pro - the most expensive thing they’ve ever put out:

As you scroll, you see there’s very little words:

And even when you get to the product itself, there’s still very little wording.

Just a date of release to remind you that you’ll have to wait for this thing:

And enormous pictures to highlight the craftsmanship:

Now let’s look at Tesla, basically the same thing

As you scroll through the website, it’s just expansive visuals after expansive visual.

Very little words, not even descriptions.

Only when you get to features do you have the minimal amount of words: