大家都在期待的WWDC2023終於到了。 在這一次也有一個令人期待的產品誕生. 讓我們來檢視 Tim Cook 在產品介紹中所用的字,修辭方式, 以及語言的組織結構。
Tim Cook:
- Today we introduced some amazing new macs, and show you where we are taking the incredible software platform that drive our products. It’s already been a big day. But, we do have, one more thing.
- This is the day that has been years in the making. One that I been really looking forward to. I believe that augmented reality is a profound technology. Blending digital content with the real world can unlock experiences like nothing we have ever seen.
- So today, I am excited to announce an entirely new AR platform with a revolutionary new product. And here it is …
- Introducing Apple Vision Pro, Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world.
- It is the first apple product you look through and not at.
- Vision Pro feels familiar yet it is entirely new. You can see, hear and interact with digital content just like it’s in your physical space. You control vision pro with the most natural intuitive tools: your eyes, hands and voice.
- With vision pro, you are no longer limited by display.
- Your surroundings become an infinite canvas, use your apps anywhere and make them any size you want.
- Capture photos and videos, and relive your most important memories in an entirely new way.
- So in the same way Mac introduce us to personal computing, an iPhone introduce us to mobile computing, apple vision pro will introduce us to spatial computing.
- This marks the beginning of the journey that will bring a new dimension to a powerful personal technology
Rhetorical Devices
- It is the first apple product you look through and not at.
- So in the same way Mac introduce us to personal computing, an iPhone introduce us to mobile computing, apple vision pro will introduce us to spatial computing.
- Every major Apple platform was driven by an innovative new input model. Mac with the mouse, iPod with the Click Wheel, and iPhone with Multi-Touch. With Vision Pro, we set the ambitious goal to design an incredibly intuitive input model for spatial computing, one that could be used without controllers or additional hardware. Apple Vision Pro relies solely on your eyes, hands, and voice.