這個月我們要來深度探討讓你聽起來，寫起來，看起來高級的各種技巧。 首先， 先讓我們來解釋為什麼這個主題是如此重要，也讓大家了解有哪些是大家對這話題的誤解。

What NOT to do when you want to sound well-respected and high class?

• Using jargon
• Sound arrogant and condescending
• Over using filler words

The biggest luxury brand tone of voice pitfalls

Unfortunately luxury brand tone of voice pitfalls abound, and if you simply aim to sound grand it’s all too easy to fall foul of them:

• Relying on clichés

  

  

• Passive voice

  

  

• Being old fashioned – An old brand doesn’t have to sound old. If it’s boutique for instance, it could sound quirky or charmingly eccentric.

  

  

  

Reference

How to sound as luxury as you look - Zeke Creative