| Task-based trusting | Relationship-based trusting | |
|---|---|---|
| Cognitive vs. affective trust | Cognitive trust ＞Affective trust | Affective trust ＞＝Cognitive trust |
| Countries | English speaking countries, Northern Europe, Germany, Austria | BRIC, Asia, South America, Nigeria, Turkey |
| Business vs. personal | Business is business— draw a clear line between cognitive trust and affective trust, and rely mainly on cognitive trust in business | Business is personal— weave affective trust and cognitive trust together in business |
| Relationship building | Relationship is quickly built and quickly dropped | Relationship is slowly built and not easily dropped |
| Meeting style | Prefer effective and tight schedule | Prefer spending time building interpersonal relationship and get to know each other (nonprofessional aspect) more |
| Social talk time | Spend less time on small talk and cut to the chase quickly (5~10 min) | Spend more time on small talk and building trust before get into the real topic (20 min or longer) |
| Communication medium | The most efficient one | Phone call or even in person |
Things happening:
Things you do/did:
Family (French, Brazilian, Turkish, Chilean)
Relationships, personal life (Italian, Malaysian)