The real questions:
What can you do that we need you to do? Do you even know what we need you to do?
Example:
When I read the job opening, I knew immediately that my skillsets in advertising would fit this position and what the company needs. I would also like to develop my training skills in advertising further more in the future at this company.
I have worked with and trained 100 employees so far on how to work with clients and help them promote. I would love to put my knowledge to use here.
I really enjoy working at the current company but I know I have much more to offer at your company. Your commitment to the environment aligns well with the major work I’ve done with corporate groups to become more sustainable.
I’m here for more money.
I want more vacation days.
This is closer to home.