寫文案是門學問！ 寫好的文案需要對語言有一定的了解。今天我們要專門來跟大家分享兩種下標題的技巧，適用於網站、email還有社群網站喔！
https://open.spotify.com/episode/5gVrh8sGQf5O3gi43PVfkq?si=OMGuognRR2G2LmHxMTlsZw
The best kind of argument is the imperfect one. - Malcolm Gladwell
Technique 1: Contrasts 對應的字, 對應的想法
Examples:
- Religion is about giving answers. Spirituality is about asking questions.
- Speak as if you’re right; Listen as if you’re wrong. (Heard on Art of Charm)
- More is more and less is a bore - some old fashion designer
Book titles
- When breath becomes air - Paul Kalanithi
- Stone mattress - Margaret Atwood
- Rich dad poor dad - Robert Kiyosaki
- Silence Spring - Rachel Carson
Quotes
Fashion fades, only style remains the same. - Coco Chanel
I don't want to be alone, I want to be left alone. - Audrey Hepburn
Technique 2: Play with similar-sounding words 相似發音
Take similar sounding words with different meanings, then play with them.
Examples: