Elizabeth Holmes 19 歲就創了的公司Theranos,血液檢測公司。 很快的成為矽谷的閃亮之星! 這家公司當初市值超過90億美元。她成功的說服企業家跟政治家投資他的公司,但這一切都是一個騙局。但他到底是如何達到這們驚人募資的成效呢? 這跟她溝通的方式也大有關聯!

https://open.spotify.com/episode/4iZBMZadZ43P7bMRLtkkrc?si=0IjqpiZOTiif74wlgcz8YA&dl_branch=1

她特殊的溝通方式:

If you hear her speech, you will immediately notice her incredibly low pitched voice. Some say it is forced but she certainly put her voice to use. The baritone voice gives people a sense of confidence and authority.

She ends every single sentence in a downward tone. This also gives audience the sense of assurance and confidence.

Watch her clip and you will notice something. She talks [pause] likes this [pause]. Sometimes it is [pause] too much [pause]. So you get the point but this is another way to keep people on their toes and focus on your speech.

There isn't much to say about eye contact except that it is A LOT to take. However, she also capture the heart of many important people with this very technique.

https://youtu.be/ho8geEtCYjw