Choosing a shipping option during checkout is a critical step in completing a purchase, as it sets clear expectations for buyers on when they will receive their orders.
I leading the initiative to improve the experience and here’s are the pain points and the breakdown:
<aside> 💡
Project Initiation - After syncing with Product and Logistic teams, we agreed to simplify shipping choices to reduce complexity, while keeping the transparency users love—a balance between user needs and business goals.
</aside>