Glossary

Problem Alignment

Problem Statement

<aside> 💡 Native analytics page offered by social media platforms are less cognitive and breaks coherence with the traditional user view of social media platforms.

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• Why does this matter to our customers and business?

  • Analytics play a very important role in a creator’s growth.
  • The poor UX of native analytics pages is making it difficult for people to view analytics.
  • Phyllo: Can showcase the extensive API library and Multi-Platform Support to help devs build better analytics apps across multiple platforms.

• What evidence or insights do you have to support this?

  • Creators tend to avoid analytics page, as they have a steep learning curve and also they break away from the normal user flow of a creator.
  • Creators use alternate analytics tools that are offered by different third party companies.

High-Level Approach

To solve the inefficacy of native analytics of social media platforms, we will have to build an analytics app that does the following:

• Have analytics that are simpler to understand for new creators.
• Have complex analytics that are valuable for advanced creators.
• Intuitive and non-hindered display of these analytics.
• A starting preset tailored to the individual creator to begin their analytics journey.
• Tips to help creators understand the analytics, as well as suggestions for how to grow based on the analytics

Narrative (expand me)

Market Alignment

Use-cases