Created for you by @Om Suthar, co-founder of Personify

The following persona template has all the major ingredients you need to create a user persona you can use to fuel design activities in a meaningful way.

Sarah Cheung, Product Manager @ Spotify | Photo Credit: Aoiny Haust via Unsplash

"If I don't understand what my customers do, I can't do anything for them."

Name: Sarah Cheung (she / her)

Role: Product Lead for Anchor @ Spotify

Age: 32

Education: Bachelor of Arts in Communication

Status: Single

Location: West Hollywood, CA


Bio 🤳

Sarah is a product lead for Spotify's latest acquisition, Anchor - a mobile podcasting platform. She is leading the transition and assuming ownership of the product and with that comes new learning curve. Sarah is new to podcast production and is looking to rally her cross functional team by conducting user research that builds empathy for her customers - creators of podcasts so that she can integrate the product and map new product development with confidence and meaning.