<aside> 📌 Originally posted by Jackie Bravo ›

</aside>

Project Brief

Background

Help the audience understand the context behind why we are doing this project.

Problem Statements

1. I am <who> . I am trying to <outcome/job>. But <problem/barrier> because <root cause> which makes me feel <emotion>.

Goals

• Goal / What success looks like
• Goal / What success looks like

Non Goals

• Non Goal

Hypothesis:

If we <achieve/enable X>, then <user behavior Y changes in this way> leading to positive metrics Z. Include guesses for size of the win on specific metrics, using past launches as a baseline.