📝 Notes

• This curriculum is currently being authored by the team at ownpath and is being reviewed by:
  • Abhinit Tiwari (Head of Design, Gojek)
  • Araxie Miller (Director of Design, Mark43)
  • Navneet Nair (Director of Product Design, PhonePe)
  • Sameer Bhiwani (UX Leader, Google)
• This is a living document, expect minor revisions!
• For comments or queries, please reach out to us at [email protected].

MODULE 1

🧐 Psychology in Design

Through this module, we introduce first principles of human behaviour, aspirations and motivations, so that our fellows are mindful about getting insights into people’s needs throughout the process of design. We achieve this by introducing applicable frameworks to enable our Fellows to integrate behavioural science in the design process.

📌 Learning Objectives

• Conceptual understanding of behavioural factors that should be considered in a design process
• Application of the Behavioural and Emotional aspects of a user through products + services
• Applicable frameworks to have an easy start in integrating behavioural science, no matter where you are in the design process
• Be equipped with use-cases and Research tools for reference

📑 Key Concepts

• Framing a behavioural challenge
• Behaviour Architecture