Overview:

As a Content Writer with Optimist, you'll work with curated teams of individual freelancers (composed of content managers, writers, designers, and editors) to turn research and direction into content with a purpose and generate results for clients.

Our ideal candidate has a depth of experience executing content marketing strategies for B2B and SaaS companies via written word in a wide array of industries. They understand sophisticated content marketing (not keyword stuffing and link spam), have a working knowledge of SEO best practices, and are adept at writing using modern web standards.

We need a content marketer who brings a trifecta of skills and experience:

1. Mind-blowing content writer
2. Keen marketer with SEO knowledge
3. Kick-ass teammate, communicator, and collaborator

Mind-Blowing Content Writer

First and foremost, your role at Optimist is to be a world-class content writer. This means you’re able to research and write damn-that's-good content on a variety of industries and topics.

But we aren’t just looking for someone who can string words together. Content marketing is about more than usage and mechanics — Optimist writers understand the business goals and strategy, and how content drives growth.

This means you’ll need to be able to:

• Understand the reader’s search intent and empathize with their challenges.
• Identify insights and stories that create compelling content.
• Identify and explain market trends.
• Construct a narrative that connects the reader’s needs to the proposed solution (the client's product/service) and compel them to take action.

We're looking for people with:

• Experience writing blog content for B2B and SaaS companies.