The Content Promotion Strategist works with client teams to own the end-to-end research, conceptualization, and promotion of content. Primarily, they're focused on driving short-term traffic from social and community channels.
The ideal candidate understands how content promotion works at a strategic level. They know that promotion is just as important as the content itself—and that content promotion actually starts with the content you’re creating in the first place.
There are 4 main functions:
Content Promotion Strategist should be able to research and identify community and social channels for each individual client based on their target audience (private and public communities, subreddits, newsletters, etc.).
Content Promotion Strategist provides channel and audience research insights to help plan client content.
They'll work with client strategists to suggest and steer content ideas, align content-channel fit, and define content promotion goals. They will also create unique content promotion plans for relevant content.
Once the content is published, the Content Promotion Strategist will execute the unique promotion plan, collaborating with the other members of promotion for help or coordinating with members of the team to help plan and push engagement in social communities.
Content marketing and content promotion is an evolving sport.
The Content Promotion Strategist tracks and analyzes the results of campaigns and builds a feedback loop for the team.
They’re responsible for identifying the most effective tactics and channels, as well as developing new promotion playbooks, documenting strategies into these "playbooks", and carrying that learning into future projects.
This is not an entry-level position - we are looking for freelancers with at least a couple years of content promotion experience, the ability to self-manage and meet deadlines, and other necessary skills and qualities: