I use OFN to keep track of my moderately complex food enterprise's activity and organise the logistics of getting food from producers to customers.
Name: Mal (Gender Neutral)
Age: 46
Location: Greater Birmingham area (Earlswood-like) UK.
Occupation: Manager of an MCFE.
Family: Partner and three kids, big dog. Kids are all school ages.
Background:
Manny pursued the dream of cultivating fresh vegetables, but has since passed on the farm to an associate in order to spend more time at home. Manny still wants to contribute to the local produce economy, and has moved on to managing a small group of local food producers, coordinating sales in nearby produce stores and now on OFN.
Relevant recent events:
Recently, COVID has significantly reduced traffic in produce stores, since people are staying inside and running as many errands from home as possible. Manny now has to rely on online sales more than ever to keep the enterprise going.
Life goals
Encouraging people to enjoy local food and a happy family life.
Work goals
Uplifting associated food producers.
Why they use the product
Increase outreach to the local community, keep track of sales, discover other nearby food producers.
What they want the product to do
My social environment
Through living here for many years, I have developed strong bonds within the community. I used to keep up with friends at the pub and the farmers' market but now it's mostly quick chats outside of the grocery store and Whatsapp group messages.
Other social interactions happen between parents, community activities and kids social groups. The community can be 'closed off' and 'clique-y' and has an appearance of privilege but manny wants this to be accessible to all classes and backgrounds.
"What are we going to do with all these turnips?"
"How can I help the producers be sustainable and profitable? what more can I do in the time I have?"
Technology
I use the standard defaults om machines e.g. Windows > Office suite and IE. Chromebook > G-Suite and Chrome.
I use Facebook and messaging groups extensively.
I also use Instagram increasingly for business needs.
Whatsapp and other texting tools for messaging and group conversations.
Email.
Communities
My associated food producers, nearby produce store owners, loyal customers.
Other dog owners, fishers and local walking groups.
Likely partner is part of local community groups like school governors or similar.
Hobbies + Family
I enjoy fishing with my sons and hosting dinner parties (pre-COVID) on the weekends.
Manny keeps up with current food news nationally but less internationally.
Local general news is something Manny stays up-to date on e.g. Building development proposals, politics, changes in community projects, local councillors etc.
Manny also grows some small produce at home with the kids.
Current relationship to product
OFN fluidifies the logistics of coordinating what customers order and what my associated producers can supply, though I still use a spreadsheet for stock management.
I wish I could have more options from a marketing point of view; I would like to know more about my analytics, and can only communicate with customers using Facebook.
My personality
I am extroverted and spend hours chatting with people at the farmers' market. I'm not extremely well versed in social media (according to my kids) but am somewhat tech-savvy. I am good at organizing and planning. Extroversion helps with my success overall.
Likes sharing ideas and plans with other producers and food community folks but struggles to find structured time to do so.
My frustrations
List threats or clearly articulated concerns based on recent events, adversary capabilities and/or experience.