https://app.zenhub.com/workspaces/product--inception-pipe-5f82e534db531f000f8c09ff/issues/openfoodfoundation/inception-pipe/21

There was a lack of clarity about the usability of the next buttons on the checkout process so Eriol of the design team has set up usertesting to collect qualitative data alongside some quantitative data from analytics tools to help choose a direction.

Usertesting Script

5 tests, split 3 desktop 3 mobile (virtual on the computer via dev tools)

Target User

Test with max 6 users who are likely to be regular and reasonably proficient online shoppers for food and/or groceries. They don't need to be experts in online shopping, but know it exists and have placed at leas one shopping order within the last 3-6 months.

Housekeeping questions

• Can you hear and see me all okay?
• Can you and are you happy to share you screen with me? * Set up screenshare on zoom *
• Can I record this session for private note checking purposes?
• Can I take notes as we talk? I can share the notes with you afterwards and you can check, delete or edit any details you need to before an anonymised version goes into our open data repository.

Scenario preamble

We're testing part of the experience of shopping on the Open Food Network in order to better understand how real people use an online shopping kind of experience to purchase food and other produce. The Open Food Network platform is a way of finding local food hubs or producers to purchase goods from that aims to shorten the food supply chain so food and produce comes from 'farm to table' much quicker with fewer 'middle services' like large lorry/truck transport and grocery chain store mark-up. We're going to default to the UK site unless there is an operational OFN in your country of residence.

I’ll ask you some questions about your online shopping behaviours first, then to complete 2-3 tasks using the website we're testing and then ask some general questions at the end, if that’s alright. The test should not take longer than 30 minutes.

You have no need to feel pressure here, we’re testing the designs, not you, so don’t be afraid to explore and speak your mind.

You don’t need to worry about hurting our feelings. We have very thick skin, so don’t be afraid to be brutally honest.

It helps a lot for our analysis if you can think out loud and describe what you’re doing as much as possible while you’re browsing the test website.

If at any point you choose to stop the session, that’s absolutely fine. Just let me know.