Oberlin’s typographic language plays a pivotal role in enhancing communication effectiveness. Like colors, our font choices reinforce the intended tone across our designs and messages.
We’re excited to announce an important update to Oberlin’s visual identity: beginning in 2026, **GT Pantheon OC** and GT Standard will replace Mercury and Gotham as our official brand typefaces.
Mercury and Gotham served us well. However, a recent change in licensing has significantly increased their cost, especially for digital use. Rather than continue investing in fonts that no longer align with our needs, we saw an opportunity to shift to a more versatile, future-forward solution that reflects Oberlin’s bold, intellectual, and collaborative spirit.
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Read more about the font replacement here:
GT Standard & GT Pantheon OC: Font Transition FAQ
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Oberlin primarily utilizes two typefaces: GT Pantheon OC and GT Standard. These versatile font families blend to evoke diverse tones, allowing us to engage with a wide array of audiences—from students, parents, and alumni to faculty, staff, peers, and supporters. Additionally, our font selections establish a clear information hierarchy, enabling clearer navigation for our audiences.
With its elegantly sculpted form, GT Pantheon OC offers a flexible framework for expressing Oberlin’s distinct intellectual character and its enduring legacy of learning.