Emma and Peter,

Thank you again for such an invigorating start to the week. As we quickly determined, opportunities abound for a mutually beneficial partnership that utilizes our complementary competencies to advance our shared and independent objectives. The following contents structure that partnership to maximize outcomes and efficiency.

With this step, I'm thrilled to leverage my passion for Pocket Casts in a formal capacity. Thank you immensely.

Our Respective Objectives

The benefits of our collaboration will certainly exceed the needs mentioned offhand in our brief introductory call, but the high-level objectives we discussed offer an excellent starting point:

• Bolster user resources.
• Convey the Pocket Casts story with resonance.
• Reach quality audiences with that strong story.
• Consistently engage users to boost app usage, product knowledge and brand rapport.
• Expand capacity for independent initiatives, e.g. the ambassador program.

• Align my personal and business brands with the Pocket Casts brand.
• Present myself and Nutt Labs to Pocket Casts users in the context of that alignment.
• Indulge my enthusiasm for Pocket Casts.
• Earn direct compensation and open new revenue opportunities.

As we discussed, my comprehensive expertise, integrated skill set, and deep knowledge—and love—of Pocket Casts uniquely position me to support these and other objectives with exceptional impact.

Additionally, with both Peter and William onboard, Pocket Casts will benefit from a moral established presence in New York City.

The Retainer Model—Flexible, Efficient, Effective

To be sure, our partnership is best suited for a retainer structure, where we predetermine a quantity of monthly hours to utilize however I can be most useful at the time. Given our variety of initiatives, continuously emerging needs and inevitably shifting priorities, this allows us to remain nimble, efficient and maximally effective.

While we will perpetually pursue new initiatives, my contributions may include those below—organized within your objectives.

📖 User Resources

• Substantially expand text- and image-based documentation with high-level overviews as well as step-by-step guides.
• Adapt the documentation into an interactive onboarding guide.
• Continuously expand Q&As with substantive responses.
• Produce instructional videos to weave into documentation and publish independently.
• Create captivating slide decks for use by Pocket Casts employees, consultants and ambassadors, as well as independent distribution.
• Represent Pocket Casts with a helpful, delightful presence in online communities and conversations.
• Work directly with particularly valuable users to teach them Pocket Casts and configure their workspaces.

📈 Marketing + User Engagement

• Identify where and how to present Pocket Casts to quality audiences with reach, relevance and resonance.
• Identify and partner with individuals and organizations who bear influence over those audiences.
• Maintain a compelling blog digital publication and email newsletter.
• Offer and implement on-site and off-site strategies for SEO.
• Conduct hyper-targeted, data driven advertising campaigns.
• Create strategic "talk triggers" to foster word of mouth

💪 Supporting New Initiatives

• Offer insights and ideation about such new initiatives as Peter's ambassador program.
• Provide design, development and other tactical support for said initiatives to keep the core team product-focused.
• Implement other tools and platforms in the (highly unusual) circumstance that a need exceeds Pocket Casts features.

30 Hours (Just to Start). At this time, I can safely commit to a retainer of 30 hours per month, with hopes of increasing that number as I find a way to respectfully wind down another partnership or two on positive terms. In the meantime, I can apply any spare hours to Pocket Casts and bill retroactively at the same rate as our retainer.