<aside> 📌
Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Read this brief fully before starting work.
</aside>
| Brand Name | Healthy Metal |
|---|---|
| Brand Website | healthy-metal.com |
| Product Link | https://www.healthy-metal.com/pages/5-night-trial |
| Google Drive | https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N |
| Concept | ASMR POV ritual video. First-person perspective of hands preparing and drinking Healthy Metal as a nightly wind-down. No voiceover. Pure lifestyle content. Captions carry everything. |
| Target Audience | Broad - Unaware (all avatars) |
| Reference | https://drive.google.com/file/d/16mRFKIdoefxxXS2BPKuKyTPopdw9zPSm/view?usp=sharing |
✅ Editor-only brief. No creator filming required.
✅ All shots are first-person POV — hands only, no face.
✅ ASMR audio is the core. Every sound must be crisp: sachet crinkle, powder hitting water, spoon clink, first sip.
✅ Lighting: warm amber only. Candle in every shot. No overhead lighting.
✅ Pacing: slow and deliberate throughout. No fast cuts.
✅ Produce two versions: warm mug version and cold sparkling water with ice version.
| Concept | ASMR POV ritual video. First-person perspective of hands preparing and drinking Healthy Metal. No VO. Captions carry everything. |
|---|---|
| Reference | https://drive.google.com/file/d/16mRFKIdoefxxXS2BPKuKyTPopdw9zPSm/view?usp=sharing |
| Caption Direction | Match reference style. Clean, minimal. Hook caption first. Changes to offer line at exact moment of first sip. |
| Footage To Use | B-roll and product footage only. First-person POV throughout. AI-generated or stock footage acceptable. |
| Music | Soft, ambient, warm. Similar vibe to reference. Evening unwind energy. Slow and calming throughout. |
| Target Audience | Broad - Unaware (all avatars) |