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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | Creator-to-camera UGC where a younger wellness-conscious woman shows her Apple Watch deep sleep score before and after Healthy Metal - 45 minutes to 1 hour 12 minutes - with the product as the only variable changed. |
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