Editing notes

Footage to use: https://drive.google.com/drive/folders/1ZzAz50fXr2GaysGcWXdWdR1J8jfSeaIl

• Use ‘Script v2’
• There are some bits to cut out, here’s an example to follow https://drive.google.com/file/d/1BLzFzXG4EIdaGalQdbYiO51htQIFlCeg/view?usp=sharing
• The exact script of the example video is below
• For Hook 3, use ‘Hook 3v3’
• For Hook 4, use ‘Hook 4v2’ - cut off the bit at the end where he says ‘no other brand does that’ (because he begins to move away and look away from the camera during that sentence, so just cut it out)

At the last second of the video, when he says ‘free trial’, he looks away from the camera - we don’t want to show that, but we need to keep the audio - so around 2 seconds before the video ends, cut to the screenshot of the website landing page (the same one used in HM2, with the pen drawing animation). And after he stops speaking, keep the visual on the screenshot for 5 more seconds.

During the hooks, when he is holding the product, or pouring tablets on to the table, make sure that fits into the 4x5 safe zones

No B-roll needed to be added. Maybe add some zooms to keep it engaging? Whatever you think is best.

Add some music that you think fits, maybe something soft, calm.

Text overlays

• Hook 1: [no text]
• Hook 2: Healthy Metal > every other magnesium supplement
• Hook 3: 🚨 Stop taking magnesium tablets
• Hook 4: Best magnesium type for deep sleep 💤