<aside> 💡 Tip → Use this template by answering the provided prompts to help you gain insight into a particular persona in your audience.

</aside>

Persona 1

<aside> <img src="/icons/card_green.svg" alt="/icons/card_green.svg" width="40px" /> Describe the attributes of the persona

Be specific! Feel free to add additional fields.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Department:

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Industry:

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Seniority:

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Geographical location:

</aside>

</aside>

1. What motivates them more than money?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

2. What do they fear?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

3. What pisses them off more than getting cut off on the freeway?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

4. What beliefs do they hold that don’t make sense to anyone else?

The weirder the better

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

5. What seasonal changes affect their business?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

6. What's a successful day look like?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

7. What current trends are affecting their business and/or livelihood?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>

8. How have they been burned in the past?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />

</aside>