‼️ Decent book about the basics of writing sales copy, albeit a bit spammy at times with somewhat clickbaity headlines
- Sales copy needs to make people take action
- Know your customer’s F.R.E.D.
- The headline is the most important part of your copy
- Create and use a swipefile for great copy
- Get in the habit of writing copy every day
- Grab attention, build curiosity, clear CTA