Summary

<aside> ‼️ Decent book about the basics of writing sales copy, albeit a bit spammy at times with somewhat clickbaity headlines

Main takeaways

• Sales copy needs to make people take action
• Know your customer’s F.R.E.D.
• The headline is the most important part of your copy
• Create and use a swipefile for great copy
• Get in the habit of writing copy every day
• Grab attention, build curiosity, clear CTA

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Extracted Resources

Key Takeaways

Go Deep