Key Takeaways

The minimalist Entrepreneur

<aside> 💡 - You don’t learn then start. You start, then learn

• Focus on getting profitable instead of growing at all cost

• Solve problems for people you care about and get paid for it via a business

• Become a creator first and an entrepreneur second

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Start with community

<aside> 💡 - It’s the community that leads you to the problem

• Once you found the community-you fit, start contributing with the intention of becoming an authority

• Pick the right problem, preferably one you have yourself

• When in doubt, always go back to the community

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Build as little as possible

<aside> 💡 - Refine manual valuable process before building a minimum viable product

• The faster the feedback loop with you customers the faster you’ll get to a solution they pay for, the fastest is solving your own problem

• Before you build anything, see how little you can get away with charging for

• “Product-Market fit” = repeat customers who sign up and use your product on their own then start with sales

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Sell to your first hundred customers

<aside> 💡 - Launches are alluring, but they are one-off events I wouldn’t bet my business on. Instead wait until you have a product with repeat, paying customers. Then launch by thanking them

• Selling your product (or process) directly to customers may seem slow, but it’s worthwhile

• Start by selling to your family and friends before moving on to communities and finally to total strangers

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Market by being you

<aside> 💡 - Marketing is not about making headlines but fans

• Educate → Inspire → Entertain, in that order as it gets harder

• Wait as long as you can with advertising, you might not need it at all

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Grow yourself and your business mindfully

<aside> 💡 - Seek “profitable confidence” (Spend less money than you make)

• How to spend less: DO less

• If you raise money think about raising it from community

• Remain your energy and sanity as those often run out before money

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Build the house you want to live in

<aside> 💡 - You’ve already built one product for customers, now you’re building another: The product is your company, your customers are your employees

• Building a company with employees is more rewarding but much harder than software

• Articulate your values early and often

• Fit is two-way

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Going Deep

The minimalist Entrepreneur

Start with Community