Extracted Resources

Mom Test Cheatsheet

Customer Conversation Template

Key Takeaways

• Never mention your product or idea when talking to people, always talk about the person you're talking to, their lives, problems, frustrations and current solutions

Notes

• There are a bunch of good examples in the book about conversations that show how to do it right and how to execute the tactics described here. Make sure to read them!

Introduction

<aside> 💡 Bad customer conversations aren't just useless, they send you on the wrong path

</aside>

• People want to be nice and not hurt your feelings so they tell you whatever you wanna hear

1. The Mom test

• You shouldn't ask anyone whether your business is a good idea

Collecting a fistful of false negatives is like convincing a drunk that he's sober

A useful conversation

• Gives us concrete facts about our customer's lives and worldviews
• Talk about them and their lives not about your idea

1. Talk about their life instead of your idea
2. Ask about specifics in the past instead of generics or opinions about the future