What’s not happening with the current site

• No unified visual language
• No pathway from the upperroom.co site
• Donations above 10k get sent somewhere else
• to many !!!

What’s working with the current site

Voice & Tone

• Message over style
• International
• Minimalistic
• Straight forword
• transparent
• Ornamentation
• Start-upish
• Color
• Invite people to a real encounter with god
• creating a permanent resting place for god
• temple
• beautiful, naturally
• Meekness
• a Handwritten letter meets machined helvi

Brief

<aside> 💡 Get (Target Audience) Who (Problem) To (Desired Behavior) by (One message/action)

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Audience