Below is an element-by-element overview of the entire "Branded Content" lesson. To the left of longer elements, you will find short summaries of those elements. In each assessment element, a yellow highlight indicates a correct answer. Whenever relevant, we also include teacher tipsđź’ˇand definitions of important words from NLP's word wall đź’¬*.*
Branded Content
This lesson explores trends in advertising. Can you figure out which examples are advertisements in the next few screens?
"Hi guys! Welcome to the broadcast studio at Medill School of Journalism at Northwestern University. We’re just outside of Chicago and this is where a lot of our students do a lot of great work, filming things to go on TV or on the web. I’m Emily Withrow. I’m a professor here and I teach about the intersection of technology and media. What does that relationship look like, how do they affect each other? In this lesson, we’re going to explore some recent trends in advertising. Here’s a quick warmup for you: click through the next few screens of this lesson and see if you can figure out which examples are advertisements. Then I’ll come back and we’ll jump into the details."
<aside> 💬 Word wall: Media is the plural form of the word “medium,” which is anything that acts as a channel for information. “Media” refers to anything that can convey information from one person or place to another. Though people often use the term “the media” to refer to mass media organizations collectively, it does not refer to a single coherent entity.
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Try to spot the ads You will now review eight examples of information. Try to determine which ones are advertisements. Then Emily will rejoin you and reveal the answers.
You do not need to take notes or provide any answers at this stage in the lesson. Just consider the examples and do your best to spot the ads.
Is this an ad? Analyze this example and try to determine if it is an ad before moving on to the next screen.
Is this an ad? Analyze this example and try to determine if it is an ad before moving on to the next screen.
[Video showing a drone hitting the tip of a plane wing and hearing passengers reacting as the wing tears apart.]