Below are instructional tips and ideas relating to the "Branded Content" lesson. This page is divided into "Implementation strategies," "Teacher tips" and "Outside links."

Implementation strategies

This lesson is effective with students working individually, with a partner or in small groups. Teachers can also facilitate this lesson as part of a whole-class discussion; we recommend using one-to-many mode for this approach.

For discussing the news:

• Classroom discussion prompts:

For evaluating branded content:

• Create a comprehensive policy for handling branded content
• Create a PSA about branded content

<aside> 📰 Note: You can find additional implementation strategies and relevant examples in NLP's weekly newsletter, The Sift. Subscribe here or check out the archives.

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Teacher tips - coming soon!

<aside> 👉 Would you like to share a tip from your classroom? Email us at [email protected].

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Outside links

• “Branding in the Age of Social Media” (Douglas Holt, Harvard Business Review).
• “We spoke to the two New York Times execs whose job is to double digital revenue to $800 million” (Lara O’Reilly, Business Insider).
• “The Future of Print: Newspapers Struggle to Survive in the Age of Technology” (Tess Saperstein, Harvard Political Review).