What Prio Why
license planName high targeting specific audience for price or package changes
user created date high excluding new users from non critical comms (critical to reduce noise, and usually irrelevant)
instance_Id med target specific customers (large deployments)
instance created date med easily cater for specific audience
(might be redundant with version)
is_owner med messages might relevant/actionable only by instance owner
role low messages might relevant/actionable for admin