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Description

A desktop F2P multiplayer shooter game launched a storefront on Steam with a goal to reward loyal fanbase. Our goal was to engaged with community and get their feedback.

Results

★ 200% better store conversion rate than industry average

★ 1.5x bigger basket size ($50.64) than similar games

★ Enhanced experiences for whole fanbase.

Campaign details

★ Launch week. A pre-planned news blast in all games marketing channels - Steam page, Steam news, website, Discord, Twitter, Facebook, in-game mail

★ In-game. Planned a special in-game announcement in alignment with the news blast

★ Calendar. Created a gear communication calendar and schedule posts for upcoming months

★ Player survey. Conducted a player survey. This helped to plan future limited gear releases.