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H-O-G is a v2 clipping contest inspired by the Petal Power web3 street team and the classic basketball game “HORSE”.
The Season 1 effort was championed by Mario Lopes (Community Manager, Krause House DAO), Uncle Jon (CEO, The Big3 Ball Hogs), Ravi Bakhai (Founder, Hypeshot), and Gabriel Tumlos (Founder, Mochi!).
Our goal was simple: spread short-form clips of Krause House and the Ball Hogs all over TikTok and Instagram.
To do this, we used a sticky coordination game called Mochi! to coordinate 11 teams and 31 players posting 1 clip per day for 4 weeks.
The results exceeded our expectations (again).