About MKT1

We partner with founders and marketers at early and growth-stage SaaS companies on GTM strategy. MKT1 was co-founded by Emily Kramer & Kathleen Estreich, former leaders at SaaS companies like Asana, Intercom, Box & Carta.

For more context on this checklist, see our substack post, mkt1.substack.com.


✓ Build your site on Webflow (or Wordpress)

✓ Get the site set up for tracking and analytics

✓ Build forms, connect to CRM