(Full-time & Remote)
We are looking for a passionate individual who is excited about working on groundbreaking technology that has helped over 6 million users connect worldwide.
In this position, you will be responsible for growing Salams worldwide with a focus on English speaking markets using our paid media channels. You will be a key member of the marketing team while making a positive impact on the Muslim community. You should be very organized with a good pulse on how to reduce CPA and drive ROAS for a mobile app.
Salams is a fast-paced start-up. Month-to-month activities can change drastically; to succeed in this role, flexibility and proactiveness are critical.
What You'll Do
As a fast-paced, growing startup, we're looking for a Paid Acquisition Specialist who is responsible for driving. This includes:
- Manage ad campaigns across various online and offline channels, optimize our spend, drive key acquisition metrics and profitable growth
- Lead experimentation, audience building, gain valuable customer insights, analyze results and implement new findings
- Apply an attribution model and ensure the conversions are tracking correctly; must have knowledge in MMP’s, iOS and Android tracking differences and implementation of SKAD networks
- Responsible for creating ad creative on a monthly basis; to lead creative projects as well as partner with in-house creative teams, communicate creative successes and failures and refine asset roadmapping
- Present learnings to our senior leadership team and influence decision-making at a company level
- Support on other functions within the marketing department; this can include social media support, email marketing, events, influencer marketing and more.
Who You Are:
- You have a competitive spirit and strive to develop true expertise in your craft
- You pride yourself on your attention to detail, nothing gets past you
- You can handle big responsibilities with limited resources
- You have strong advertising intuition, understand consumer psychology, and enjoy brainstorming new ideas for reaching customers more effectively