DM guide for the reel: "I gave my content AI agent an actual human-like memory."

Content Calendar entry: ‣

What is mem0?

mem0 is a managed memory layer for AI agents. You store facts, observations, and learnings as structured memories. Your agent can query them before making decisions. Think of it as a persistent knowledge store that survives across sessions, tools, and model resets.

Two ways to use it:

• MCP (no code): Claude decides when to save and retrieve. One command to set up.
• SDK (full control): You write scripts to explicitly add, query, and delete memories. Better for automation pipelines.

Before you set it up: check if you already have something

Claude Managed Agents (launched April 2026):

The new Agents tab in Claude has session state built in. If you just need basic context persistence inside one workflow, check this first.

Claude Projects:

Context docs added to a Project are remembered per project. Great for durable rules and strategy. Not queryable programmatically.

**Claude.ai memory:**

Viewable and editable at claude.ai/settings. Not API-accessible. Only works on the website, not in Claude Code or agents.

mem0 is the right choice when you need structured, queryable, cross-tool memory that an agent can read and write programmatically.

MCP Setup (no code, 5 min)

Step 1: Get your API key